Trial-to-Paid Conversion Calculator — Free Trial Conversion
Calculate your free trial conversion rate and see the revenue impact of conversion improvements. Enter trial signups, converted customers, and average MRR to quantify how +1%, +5%, or +10% conversion gains translate to additional MRR and ARR.
How to Use Trial-to-Paid Conversion Calculator — Free Trial Conversion
How to Use the Trial-to-Paid Conversion Calculator
Step 1: Enter Your Trial Signups
Input the total number of free trial starts in the period you are measuring (e.g. a month or quarter).
Step 2: Enter Converted Customers
Enter how many of those trial users converted to a paid plan during the same period.
Step 3: Enter Average MRR per Customer
Input your average monthly recurring revenue per paying customer. This is used to translate conversion improvements into dollar impact.
Step 4: Read Your Conversion Rate
The calculator shows your current trial-to-paid conversion rate as a percentage, along with the resulting current MRR and ARR.
Step 5: Review Revenue Impact Scenarios
The improvement table shows how your MRR and ARR would change if you improved conversion rate by +1, +5, or +10 absolute percentage points. For example, moving from 5% to 6% conversion (+1pp) on 200 trials at $100 avg MRR adds $200 MRR and $2,400 ARR per period.
Tips
- Use presets to benchmark against Low, Average SaaS, or High Conversion starting points
- Improvements are in absolute percentage points, not relative — moving from 5% to 6% is a +1pp improvement
- Focus on the ARR column to understand the long-term compounding value of conversion optimization
Frequently Asked Questions
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