SaaS Pricing Tier Builder — MRR Estimator
Design and compare SaaS pricing tiers visually. Define plan names, monthly and annual prices, feature inclusions, and CTA text — then preview a live pricing table, copy it as embeddable HTML, and estimate MRR with a conversion rate and plan distribution calculator.
How to Use SaaS Pricing Tier Builder — MRR Estimator
How to Use the SaaS Pricing Tier Builder
Step 1: Set Up Your Plans
In the Pricing Plans table, edit each plan row:
- Plan Name — Starter, Pro, Business, Enterprise, etc.
- Monthly Price — the price charged per month on a monthly subscription
- Annual Discount % — discount applied when billed annually (e.g. 20 = 20% off)
- CTA Text — the call-to-action button label (e.g. "Start free trial", "Get started")
- Color — the accent color for the plan card
- Popular — click the star to mark a plan as "Most Popular" (highlighted with a border)
Click Add Plan to add up to 4 plans, or the trash icon to remove a plan.
Step 2: Build the Feature Matrix
In the Feature Matrix table, each row is a feature and each column is a plan:
- Feature Name — enter the feature label (e.g. "Priority support", "API access")
- Plan Cells — click a cell to toggle ✓ (included) or ✗ (not included). Right-click any cell to enter a custom value like "5 GB", "25 users", or "Unlimited"
- Click Add Feature to add more rows
Step 3: Preview and Copy HTML
The Pricing Preview section shows a live visual pricing table. Toggle between Monthly and Annual billing to see how prices change. Click Copy HTML to generate embeddable HTML code for your landing page.
Step 4: Estimate Revenue
In the Revenue Projection section:
- Enter monthly signups or trial signups
- Enter your expected trial-to-paid conversion rate
- Set the % distribution of customers across each plan
- The tool calculates total paid customers, estimated MRR, and per-plan contribution
Frequently Asked Questions
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