❓

FAQ Schema Generator

Generate JSON-LD FAQPage schema markup for SEO. Add questions and answers to create structured data that helps search engines display FAQ rich snippets in search results.

Text_tool
Loading tool...

How to Use FAQ Schema Generator

What is FAQ Schema?

FAQ schema (FAQPage) is a structured data markup using JSON-LD format that tells search engines about frequently asked questions and their answers on your page. It follows the Schema.org FAQPage specification and helps Google and other search engines display FAQ rich snippets in search results, showing your Q&A pairs directly in search listings.

When properly implemented, FAQ schema can trigger rich results that expand your search listing, increase visibility, improve click-through rates, and provide immediate value to searchers.

How to Use This Tool

Step 1: Add FAQ Items

Start by creating your question and answer pairs:

Each FAQ item requires:

  • Question: The question users are asking (max 300 characters)
  • Answer: The detailed answer to the question (max 5,000 characters)

Question Best Practices:

  • Write questions exactly as users would ask them
  • Keep questions concise and specific (under 100 characters ideal)
  • Start with question words: "What", "How", "Why", "When", "Where"
  • Use natural language, not keyword stuffing
  • One question per FAQ item (do not combine multiple questions)
  • Match questions to common customer inquiries

Answer Best Practices:

  • Provide complete, helpful answers (at least 40-50 words minimum)
  • Use clear, simple language anyone can understand
  • Include specific details, numbers, timeframes when relevant
  • Break long answers into short paragraphs for readability
  • Answer only the specific question asked
  • Avoid promotional language - be informative
  • Do not include HTML markup in answers (plain text only)

Adding/Removing Items:

  • Click "Add FAQ" button to create new question-answer pair
  • Fill in Question and Answer fields for each item
  • Use trash icon to remove unwanted FAQ items
  • Minimum 1 FAQ required (though 3-8 is typical for SEO)
  • Maximum 50 FAQs allowed per page

Step 2: Preview the Generated Schema

As you add or edit FAQ items, the tool automatically generates valid JSON-LD FAQPage schema markup in real-time.

Schema Structure:

{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "What is the warranty period?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "All our products come with a standard 2-year manufacturer warranty."
      }
    }
  ]
}

What each field means:

  • @context: Defines Schema.org vocabulary
  • @type: Specifies FAQPage type
  • mainEntity: Array of Question objects
  • name: The question text
  • acceptedAnswer: The accepted answer object
  • text: The answer text (plain text, no HTML)

Step 3: Copy or Download the Schema

Three options to save your schema:

Copy Button:

  • Copies raw JSON-LD to clipboard
  • Paste into your code editor
  • Use if manually adding to HTML

HTML Button:

  • Copies complete <script type="application/ld+json"> tag
  • Ready to paste directly into HTML
  • Includes opening and closing script tags

Download Button:

  • Downloads as faq-schema.json file
  • Useful for version control
  • Can be dynamically loaded if needed

Step 4: Add Schema to Your Website

Place the FAQ schema in your page's <head> section or at the end of <body>:

HTML Implementation:

<!DOCTYPE html>
<html>
<head>
  <title>Your Page Title</title>

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "FAQPage",
    "mainEntity": [...]
  }
  </script>

</head>
<body>
  <!-- Your page content with visible FAQ -->
</body>
</html>

WordPress:

  • Use a schema plugin (Schema Pro, Rank Math, Yoast SEO)
  • Or add to theme's header.php before </head>
  • Or use custom HTML block in page editor
  • Many page builders (Elementor, Divi) have FAQ schema widgets

React/Next.js:

export default function FAQPage() {
  const faqSchema = {
    "@context": "https://schema.org",
    "@type": "FAQPage",
    "mainEntity": [...]
  }

  return (
    <>
      <Head>
        <script
          type="application/ld+json"
          dangerouslySetInnerHTML={{ __html: JSON.stringify(faqSchema) }}
        />
      </Head>
      {/* Page content with visible FAQ */}
    </>
  )
}

PHP:

<?php
$faq_schema = [
  "@context" => "https://schema.org",
  "@type" => "FAQPage",
  "mainEntity" => [...]
];
?>
<script type="application/ld+json">
<?php echo json_encode($faq_schema); ?>
</script>

Important Implementation Notes:

  • Add schema only to pages with visible FAQ content
  • The questions/answers in schema must match visible FAQ on page
  • Do not use FAQ schema for general Q&A forums or user-generated content
  • Typically one FAQPage schema per page
  • FAQ must be written by the site owner, not users

Step 5: Test Your Schema

Verify your FAQ schema is valid and properly implemented:

Google Rich Results Test:

  1. Go to: https://search.google.com/test/rich-results
  2. Enter your page URL or paste HTML code
  3. Click "Test URL" or "Test Code"
  4. Check for "FAQPage" in detected structured data
  5. Fix any errors or warnings shown
  6. Verify all Q&A pairs appear correctly

Schema Markup Validator:

  1. Go to: https://validator.schema.org/
  2. Paste your schema JSON or enter page URL
  3. Verify no errors appear
  4. Check that all FAQ items are properly formatted

Google Search Console:

  1. Wait 1-7 days after implementation
  2. Go to Search Console → Enhancements → FAQ
  3. Check for any errors or warnings
  4. Monitor "Valid" FAQ markup count
  5. Request indexing for faster processing

Manual Browser Check:

  1. View page source in browser
  2. Find the <script type="application/ld+json"> tag
  3. Verify JSON is valid (no syntax errors)
  4. Check that questions match visible FAQ on page

Step 6: Load Examples

Use pre-built examples to see common FAQ patterns:

Product FAQ:

  • Warranty, shipping, returns questions
  • Typical for e-commerce product pages
  • Customer service oriented

Service FAQ:

  • Service duration, pricing, consultation questions
  • Common for service-based businesses
  • Professional services focus

Website FAQ:

  • Account creation, subscription, security questions
  • Typical for SaaS and web applications
  • User account and technical support

General Business:

  • Business hours, location, bulk order questions
  • Standard for company websites
  • General business information

Click any example to instantly load its FAQ structure, then customize the questions and answers to match your business.

FAQ Schema Best Practices

Eligibility Requirements

Google requires:

  • Visible FAQ content on the page that matches the schema
  • Questions and answers written by the site/business (not user-generated)
  • Each question followed immediately by its answer
  • No advertisements between questions and answers
  • All questions must be relevant to the main page content

Do NOT use FAQ schema for:

  • User-generated Q&A (use QAPage schema instead)
  • Forums or discussion threads
  • General Q&A where multiple answers exist
  • Promotional content disguised as FAQs
  • Questions without definitive answers

Content Guidelines

Questions should:

  • Be actual questions users ask (not keywords disguised as questions)
  • Start with question words (What, How, Why, When, Where, Who)
  • Be specific and focused on one topic per question
  • Use natural, conversational language
  • Be relevant to the page topic
  • Not exceed 300 characters (recommended: under 100)

Answers should:

  • Directly answer the question asked
  • Provide complete, useful information (minimum 40-50 words)
  • Use plain text only (no HTML markup)
  • Be factual and accurate
  • Include specific details when helpful (dates, prices, numbers)
  • Avoid excessive promotional language
  • Not exceed 5,000 characters

Avoid:

  • Keyword stuffing in questions or answers
  • Fake questions no one would actually ask
  • Duplicate questions with slightly different wording
  • Promotional content instead of informative answers
  • Questions that lead to another page for the answer

Technical Implementation

Page Requirements:

  • FAQ schema must be on pages with visible FAQ content
  • Schema Q&A must match visible Q&A exactly
  • Only one FAQPage schema per page
  • Page should have meaningful content beyond just FAQs

Schema Accuracy:

  • Question text in schema must match visible question
  • Answer text must match visible answer
  • Do not add hidden FAQ items not shown on page
  • Keep schema updated when FAQ content changes

Structured Data Format:

  • Use JSON-LD format (recommended by Google)
  • Place in <head> or end of <body>
  • Ensure valid JSON syntax (use validator)
  • Escape special characters properly

Common Use Cases

E-commerce Product Pages

Typical Questions:

  • "What is the warranty period?"
  • "Do you offer free shipping?"
  • "What is your return policy?"
  • "Is this product compatible with [other product]?"
  • "What colors/sizes are available?"

Tips:

  • Focus on pre-purchase questions
  • Include shipping, returns, warranty info
  • Answer sizing and compatibility questions
  • Provide specific timeframes and policies

Service Business Pages

Typical Questions:

  • "How long does the service take?"
  • "Do you offer free consultations?"
  • "What is included in the service?"
  • "What are your rates?"
  • "Do you serve my area?"

Tips:

  • Address common customer concerns upfront
  • Be clear about pricing and scope
  • Explain process and timelines
  • Highlight what differentiates your service

SaaS/Software Pages

Typical Questions:

  • "How do I get started?"
  • "What features are included?"
  • "Can I cancel anytime?"
  • "Do you offer a free trial?"
  • "Is my data secure?"

Tips:

  • Focus on onboarding and account questions
  • Address security and privacy concerns
  • Clarify subscription and billing
  • Explain core features and benefits

Local Business Pages

Typical Questions:

  • "What are your business hours?"
  • "Where are you located?"
  • "Do you accept walk-ins?"
  • "What payment methods do you accept?"
  • "Do you offer parking?"

Tips:

  • Include practical visit information
  • Address accessibility and parking
  • Clarify appointment requirements
  • Provide payment and contact details

Troubleshooting

FAQ Rich Snippets Not Showing?

Possible Causes:

  1. No Visible FAQ on Page

    • Google requires matching visible FAQ content
    • Schema alone without visible FAQ will be ignored
    • Implement both visible FAQ section and schema

  2. Schema Validation Errors

    • Test with Google Rich Results Test
    • Check for JSON syntax errors
    • Verify all required fields present

  3. Policy Violations

    • User-generated Q&A (use QAPage instead)
    • Promotional content disguised as FAQ
    • Questions with no definitive answers
    • Ads between questions and answers

  4. Content Quality Issues

    • Answers too short (minimum 40-50 words recommended)
    • Fake questions no one would ask
    • Keyword-stuffed questions
    • Irrelevant FAQ items

  5. Not Indexed Yet

    • Wait 1-7 days for Google to process
    • Request indexing in Search Console
    • Check Coverage report for indexing status

  6. Google Chooses Not to Show

    • Rich results not guaranteed
    • Google decides based on query and competition
    • May show on some queries but not others

Common Schema Errors

Error: Missing required field

// WRONG - missing acceptedAnswer
{
  "@type": "Question",
  "name": "What is the price?"
}

// CORRECT
{
  "@type": "Question",
  "name": "What is the price?",
  "acceptedAnswer": {
    "@type": "Answer",
    "text": "The price starts at $99 per month."
  }
}

Error: HTML in answer text

// WRONG - contains HTML
"text": "We accept <strong>all major credit cards</strong>."

// CORRECT - plain text only
"text": "We accept all major credit cards including Visa, MasterCard, and American Express."

Error: Empty or very short answers

// WRONG - answer too short
"text": "Yes"

// CORRECT - detailed answer
"text": "Yes, we offer free shipping on all orders over $50 within the continental United States. Orders ship within 1-2 business days."

FAQ Not Appearing in Search Console?

  1. Check Enhancements Report:

    • Search Console → Enhancements → FAQ
    • May take several days to appear
    • Look for errors or warnings

  2. Validate Implementation:

    • Ensure FAQ schema on indexed pages
    • Verify schema matches visible content
    • Check that page meets eligibility criteria

  3. Review Content Quality:

    • Questions should be genuine user questions
    • Answers should be complete and helpful
    • Avoid promotional or spammy content

  4. Request Inspection:

    • Use URL Inspection tool
    • Check "Live Test" to see if Google reads schema
    • Look for any crawling or indexing errors

Frequently Asked Questions

Related Marketing & SEO Tools

🏷️

Meta Tag Generator

Generate HTML meta tags for SEO optimization. Create title, description, keywords, viewport, charset, robots, and author meta tags. Perfect for improving search engine rankings and social sharing.

Use Tool →
🔍

Google SERP Simulator

Preview how your title and meta description appear in Google search results. See real-time character counts, pixel width estimates, and desktop/mobile previews to optimize your SEO.

Use Tool →
🍞

Breadcrumb Schema Generator

Generate JSON-LD BreadcrumbList schema markup for SEO. Add breadcrumb items with names and URLs to create structured data that helps search engines understand your site hierarchy.

Use Tool →
🐦

Twitter Card Generator

Generate Twitter Card meta tags for Twitter/X sharing. Create summary cards, large image cards, app cards, and player cards. Optimize how your links appear on Twitter with custom titles, descriptions, and images.

Use Tool →
🤖

Robots.txt Generator

Generate robots.txt file to control search engine crawlers. Create user-agent rules, allow/disallow paths, set crawl delays, and add sitemap URLs. Perfect for managing bot access to your website.

Use Tool →
📱

Open Graph Generator

Generate Facebook Open Graph meta tags for social media sharing. Create og:title, og:description, og:image, og:url, and og:type tags. Perfect for optimizing how your links appear on Facebook, LinkedIn, WhatsApp, and Slack.

Use Tool →
🛍️

Product Schema Generator

Generate JSON-LD Product schema markup for SEO. Add product details like name, price, brand, rating, and availability to create structured data for rich search results.

Use Tool →

Share Your Feedback

Help us improve this tool by sharing your experience

We will only use this to follow up on your feedback